Now more than ever, the college search process has left institutions with the task of creating and placing the right content in front of prospective students. This content is delivered primarily on social media applications. Recent studies have found that the current student body approaching the college grade level obtain a sizeable amount of information on TikTok, which supplies content in short formats. Aside from utilizing this popular app, institutes are encouraged to match their channel strategies to key student segments by posting content across social media platforms such as YouTube and Instagram. When a strong social media presence is combined with an informative website and optimized emails, it works to form a perfect trifecta of digital engagement. While these applications serve as a great foundation for institutions in the space, there is much more to be done to reach prospective students. For more information on how to adapt to the digital college search landscape, read on to the infographic included alongside this post.
The Digital Landscape Of College Search provided by Encoura, one of the premier choices in undergraduate digital marketing